Amplifon Chair in Customer Science. Lectio Inauguralis

Bocconi and Amplifon are committed to further strengthen their relationship in the form of a Strategic Partnership that establishes the Amplifon Chair in Customer Science, assigned to Professor Gaia Rubera.

Customer Science is the combination of three elements: Big Data, Artificial Intelligence (AI), and customer knowledge. Big Data represents what billions of people do, say, watch, and listen to during their daily lives. Mimicking how the human brain learns, AI can turn this data into knowledge. For marketing, this means that we now have the raw materials and the technology to gain a holistic picture of our customers, to the point of knowing their personalities and emotions. However, by virtue of being a General-Purpose Technology, AI algorithms are not off-the-shelf solutions but must be tailored to the specific task at hand.

The Amplifon Chair aims to build a bridge between the latest theoretical advancements in AI and marketing practice. In doing so, it aims to develop novel methodologies that inform marketing decisions with data that are granular, frequent, of various types and from different sources.

Mario Monti President, Bocconi University

Enrico Vita CEO, Amplifon

Gianmario Verona Rector, Bocconi University

Gaia Rubera Amplifon Chair in Customer Science, Bocconi University

Shrihari Sridhar Joe Foster Chair in Business Leadership, Texas A&M University

Please note the event will be held in hybrid mode.

Green pass required for in-presence attendance.

For Information
Bocconi University, Events & Protocol
eventi@unibocconi.it